To get a large following for your social media marketing, do not just
push products. Post stories or links from external providers relevant
to your industry or niche. Running contests, asking interesting
questions and displaying intriguing pictures are other ideas for
possible posts. You need to have high engagement with your followers.
Instead of focusing on strategic product placement, emphasize the use
of your products to interact with others. Unless your business
competes solely on price, be certain you also focus on other
attributes of your product or service that illustrate the value of
your product or service in a consumer's life.