Monday, 14 February 2011
01:34:52 PM (GMT)
In the United States Valentine's week is ranked number one in regard to
chocolate candy sales. Sales of chocolate account for more than $345 million out of
the more than $448 million dollars in candy consumers will purchase to celebrate the
E-commerce retailers expect to rack up about $650 million dollars selling food,
candy, flowers and other Valentine's Day related goods.
About 15 million Electronic Valentines (E-Valentines) were sent in 2010.
About 1 billion Valentine's Day cards are exchanged each year. Teachers receive
the most cards, followed by children, mothers, wives, then sweethearts. Children ages
6 to 10 exchange more than 650 million Valentine's cards with teachers, classmates
and family members.
Canadians, in 2007, averaged spending $92.30 on Valentine gifts.
U.S. consumers, in 2009, spent an average of $102.50 on Valentine’s gifts and
merchandise. Total spending on the holiday was expected to reach $14.7 BILLION.
The 35 to 44 year old age group spends the most money on the holiday, followed
by young adults aged 18 to 24. The 55 to 64 year old age group spends the least money
for Valentine's Day.
Lastly, and not surprisingly, men spend nearly TWICE the amount of money
celebrating the holiday than women do.
Not everyone loves St. Valentine
The religious police in Saudi Arabia, in 2002 and 2008, banned the sale of all
Valentine's Day related items. The police warned shop workers to remove any items
colored red as they consider Valentine's Day a Christian holiday. In 2008 this ban
created a black market for roses and wrapping paper.
In Pakistan, the Jamaat-e-Islami political party has called for the banning of the
holiday. Despite this declaration the celebration of Valentine's Day has grown
increasingly popular. Florists are expected to sell a large amount of flowers,
especially red roses.
In Iran, the celebration of Valentine's Day has been harshly criticized by
conservatives who see the day as opposed to Islamic culture. The Iranian printing
works owners' union, in 2011, issued a directive banning the printing and
distribution of any goods promoting the Valentine's holiday such as cards, gifts,
teddy bears, posters, boxes printed with hearts or half-hearts and red roses.
Activities promoting the holiday are also banned. The union warned that "Outlets that
violate this will be legally dealt with."