Wednesday, 15 September 2010
02:08:34 AM (GMT)
Have you tried to sell your goods by bundling promotion as mercnants? If you did, we
congratulate you that you have got hold of the effective method of sale. If not,
it’s high time for you to catch the contemporary age.
Bundling promotion exists in anywhere currently. In case of the classifications of
bundling promotion, we can distinguish them by tangible bundle and intangible bundle.
Majority of merchants adopt the tangible bundle. Tangible bundle is subject to sense,
the most common bundle is private in-store bundle of commodity.
Putting customer satisfaction first, the valid forms of private in-store bundle of
commodity can be classified as follows:
(A stands for major commodity, B stands for minor commodity, C stands for accessories
which differ far from A&B’s value. )
A+B+C< or =A+B
For instance，shopping wed site named Marketyiwu assorts Celebrity Style Clothing,
Women’s Designer Dresses and Evening Handbags in group for selling. The total price
seems to be much lower than value of the three individuals plus together. Actually,
there isn’t any product at a loss even marketyiwu.com sells them in bundling
promotion. The profits are fairly sizable when regards three products as one for
The intangible bundle is to make two products together which are related for
consumption, this is convenient for consumers to choose goods. In the meantime, it
reminds consumers that they are consuming another product when they are consuming the
existing one. For example, the stores of gymnasium equipment also sell weight loss
pills, they suggest consumers to buy the bundling goods together to some extent.
Of course, not all bundling promotions can take effect immediately. Cross-branding
bundling promotion is not just hoking up brands, it needs consider the bundling
commodity’s features,value and relevance between commodities. For example, people
are always cautious when they buy commercial housing and cars because they are of
high-grade value. It will not take perfect effect by common bundling promotion.
However, the promotion of winning Coco Cola’s prize of Lenovo computers can be
popular though people’s psychological speculation. It’s certain that people will
not consider low-price commodities like Coco Cola and Pringles as cautious as the
commercial housing and cars. Consumers can accept the bundling promotion when you
focus on the affective factors.
If merchants can take advantage of bundling promotion well, you will get