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Research paperCategory: (general)
Friday, 24 May 2013
09:33:54 PM (GMT)
This is where I'm going to be typing up my research paper for my History class since
I don't have Word. Its due Tuesday and its a 5 page paper

	Back in the 1970s, there were a lot of dull performances on broad way. This caused
many problems for the theater business as a whole. The performances were not drawing
crowds and therefore companies were losing money. No one wanted to put money into
broad way plays because it was a sure loss. The 1980s was a decade filled with new
hopes under the regime of Ronald Reagan. The theater industry grew immensely and
ticket prices skyrocketed. What was once $10 per ticket was now $25 to $45 a ticket.
Andrew Lloyd Webber was an important figure that brought new hopes into a new
generation of musicals. In the 80s not only was there theater but there was also a
new generation of literature, music, film, television, and gaming that spread across
America like forest fire.
	Theater in the 1980s was a huge part of entertainment in the decade. There were all
kinds of theater across broad way. Comedy, drama, and musicals were certainly big.
Probably the biggest were musicals. Andrew Lloyd Webber revived musicals on broad
way. Lloyd Webber started out by writing and choice of topics was genius. He moved
away from a safe, story line about a boy and a girl falling in love and living
happily ever after to subjects that invoked powerful emotions. For example, Evita was
written to explore the political, unrest in Argentina while educating American
audiences about the turmoil in Argentina. This was a different approach to
entertainment and was the first play that started to change Broadway production. His
second musical was Cats and it set a Broadway record never seen before. It was unlike
any other play on Broadway because it humanized cats as well as providing a
spectacular visual for audiences. These specific musicals turned things around on
Broadway because they were unlike anything the audiences had ever seen before. It was
different. Andrew Lloyd Webber was the catalyst that turned everything around on
	Andrew Lloyd Webber influenced everything and because of him, new directors took
notice of him and began to turn the plays into movies with plays such as Les
Miserables and Phantom of the Opera. Mackintosh was a big influence and even said,
"We are recreating a style of theater that went bankrupt." Beside Lloyd Webber’s
great talent in writing and directing, the final piece for success was advertising.
One of the marketing strategies he used was to have the public invest in the shows.
This proved to be successful. He also sold a lot of merchandise for each show
especially Cats. Both had never been done before. He even advertised each show 10
months before it opened in order to catch peoples interest and have them clear their
schedules for the shows. Another tactic that worked well was telling the public that
the shows were sold out and they couldn’t buy a ticket. He said himself, "There's
no better time to beat the drum than when people can't buy tickets. You have to let
them know they can't buy a ticket. That's what the difference between a hit and a
megahit is all about."
	David Mamet was also an important figure but instead of Broadway, he was an
important figure with the film industry. He started out in theater and astounded
audiences by mixing both profane and poetic to writing his plays. 

"The Theater Boom." American Decades. 2001. 24 May. 2013
Last edited: 31 May 2013

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